What is included
- Branded online store on your own domain (domain can be purchased at an additional cost)
- Your full catalog — up to 2,000 products with photos, sizes and prices
- Search and category browsing — pain relief, baby, vitamins, beauty and so on. Client to provide the category breakdown.
- Card checkout through Stripe — Visa, Mastercard, Amex, Apple Pay, Google Pay
- Tax applied as set in your own price list
- Product delivery through DoorDash and Uber
- Your store listed on the DoorDash app, so it reaches customers already shopping there
- Counter screen for the staff — orders arriving live, a picking list, and one button that sends a driver
- Product panel for the owner — prices, stock and availability, all editable in-house
- Staff walkthrough and a one-page guide kept at the counter
Prescriptions, refills and patient health information are not part of this phase, as the dispensing licence is still 3–4 months away. The store is built so that side can be added when it arrives.
Delivery
Route 1 · Own website
Uber Direct
The customer orders on the Well Aid site and pays Well Aid directly. Uber sends a driver to the counter and charges a fee per drop.
Self-serve signup · live in week 3
Route 2 · Own website
DoorDash Online Ordering
A DoorDash ordering page for the store, linked from the website. Customers order there, Dashers deliver, and DoorDash charges no commission on it — only card processing applies.
Needs a DoorDash merchant account first
Route 3 · New customers
DoorDash Marketplace
The store listed inside the DoorDash app, where people already shop. This is a sales channel as much as a delivery one: it reaches customers who never pass the door. DoorDash takes a commission on these orders.
No monthly fee · free trial on signup
Delivery charge
Uber quotes the fee before the customer pays, and it is shown at checkout. What the customer is charged for it is a separate decision:
- Flat fee. One price on every order, say $5.99. Some drops run above it, some below.
- Live rate. The customer pays what Uber quotes that minute, which moves from order to order.
- Free above a basket size. Free over $35, $5.99 below it.
Recommended: flat $5.99, free over $35, three-mile radius. An address that quotes above a set ceiling is offered pickup rather than delivery.
The DoorDash ordering page and the DoorDash app listing each hold their own copy of the catalog. Products are loaded there as well as on the website, and the two do not sync automatically. Both are loaded as part of this project; after launch, a product added to the website has to be added on DoorDash as well.
Schedule
Four weeks. Each stage ends with a working link to review.
Setup
Accounts and catalog
The three accounts below are opened by the client — see the setup guide. In parallel, the inventory export is processed into a web catalog.
Review point: accounts activeProof
The full pipeline, at small scale
Store online with Well Aid branding and roughly 50 real products. A card payment runs in test mode and the order lands on the counter screen. Narrow in range, but complete end to end. Delivery quotes are switched on as soon as the Uber account is open.
Review point: live link, order placed by the clientScale
The full 2,000 products
The full catalog loaded, organised into categories and searchable, with your prices and tax settings as supplied. The product panel is handed over: prices, stock and availability editable in-house.
Review point: full catalog online and editableDelivery
Delivery goes live
Uber Direct switched to production: live delivery quotes at checkout, driver dispatch, tracking link to the customer. DoorDash Marketplace listing published and DoorDash Online Ordering connected. Delivery radius, hours and fees set to the client’s rules.
Review point: a driver collects a test orderLaunch
Open to the public
Live payments switched on and a full run-through with real money. The staff are walked through the counter screen and left with the one-page guide, and the site opens to customers. Adjustments follow from the first real orders.
Review point: first paying online customerInvestment
Five thousand dollars for the complete build, paid in three parts, each released against a delivered stage.
| Payment | Released when | Amount |
|---|---|---|
| 1 · StartOn signing | Work begins. Fully refundable at the week 1 review. | $1,500 |
| 2 · MidpointEnd of week 2 | Full catalog live and editable, storefront complete. | $2,000 |
| 3 · LaunchGo-live | Payments and delivery running with real customers. | $1,500 |
| Total | $5,000 | |
Week 1 refund term
At the end of week 1 the client sees the store online and places a test order on it. If it is not ready by then, the $1,500 is refunded in full.
Running costs are paid directly to the providers and are not part of this quote: Stripe takes 2.9% + $0.30 per card payment. Uber Direct charges per delivery. DoorDash Marketplace takes a commission on the orders it brings and charges no monthly fee. Domain and hosting run roughly $2–$5 a month. All accounts are held in the client’s name.
Account setup
Three accounts are required, registered to Well Aid Pharmacy Corp with the company EIN and bank details. Each takes about twenty minutes. Stripe should be opened first, as its review can take several days. Once an account is open, the last line on each card is all that is needed to hand it over — an invitation by email, with no passwords or codes sent by message.
1 · Stripe — taking card payments
Do this firstStripe processes the card payments. It reviews pharmacy accounts more closely than ordinary retail, which is why it goes first — see the note below this card.
- Go to Stripe and register with your business email.
- Choose Business type: Company and enter Well Aid Pharmacy Corp with your EIN.
- For “what does your business sell,” describe it accurately: retail store selling over-the-counter health products, vitamins, personal care and general merchandise. No prescription medication sold online.
- Add the business bank account for payouts.
- Upload the ID and business documents Stripe requests.
Note on Stripe approval
Stripe classes online pharmacies as a category requiring extra review. A store selling no prescriptions falls well within what they approve, but the review still takes several days and is the one step that can hold up the launch — hence the wording above. If Stripe declines, an alternative processor is ready and the schedule is unaffected.
2 · Uber Direct — drivers for the Well Aid site
Week 1Uber’s drivers delivering orders placed on the Well Aid site. This does not create an Uber Eats listing; it is delivery only.
- Go to direct.uber.com and sign in, or create an Uber account with your business email.
- Register Well Aid Pharmacy Corp with the 4910 5th Ave address as your pickup point.
- Accept the Uber Direct Terms and the API Terms of Use.
- Add your billing details — delivery fees are charged here. Production access is not granted until this is done.
- Open the Developer tab in the dashboard.
3 · DoorDash — the app listing and site delivery
Week 2One signup covers both DoorDash routes: the listing inside the DoorDash app, and the commission-free ordering page linked from the site.
- Go to the DoorDash merchant signup and choose store type Convenience / Retail (not Restaurant).
- Enter Well Aid Pharmacy Corp, the 4910 5th Ave address and 718 887 2049.
- Pick a commission plan — most new stores start on the middle plan, changeable at any time.
- Add your bank details for payouts.
- Once approved, enable Online Ordering — the ordering page linked from the site. A few clicks from the same account.
Required from the client
These items set the pace of the build. The first one carries the most weight.
Product list, exported from the register An Excel or CSV file with barcode (UPC), product name, price and quantity. Most systems — PrimeRx, BestRx, PioneerRx, Liberty, QS/1, Rx30 — export it in a few clicks. The barcode matters: it is what pulls each product photo from the supplier and manufacturer catalogs, so the shelves do not have to be photographed one by one. This single file decides whether the catalog takes days or weeks. If no export is available, an alternative method will be used, but it needs to be known at the start.
Logo files and domain name The logo in vector or high resolution, if available. Plus the preferred web address — if none is owned yet, it can be registered as part of setup.
Delivery rules Delivery radius, hours, charge, and whether there is a minimum order. Figures can be proposed for approval if preferred.
Store photographs Ten to fifteen phone photographs — shopfront, aisles and counter — for use on the site in place of stock images.
Next steps
On confirmation, the kickoff checklist follows the same day. It helps to open the Stripe account in those first days: their review runs on their own clock, and starting it early is what keeps the launch comfortably inside the month.
The build is structured to extend to the second location, and to prescription services once the dispensing licence is issued.
Daniel daniel@smbaiweekly.com